Business Profile: Tropical Smoothie Cafe

by Aug 14, 2019North Brunswick

Business Profile: Tropical Smoothie Cafe

If you have been to Tropical Smoothie Cafe in Waterford, then you have most likely run into Chief Tropical Officer Brandon Korman or his wife, Deena. Although they own three locations (Midtown Wilmington, Porters Neck and Leland), they are very hands on with their brand, employees and customers. Brandon says, “Our passion and commitment to our team members and our customers sets us apart.”

What began as a single location on the beach in Destin, Florida, in 1997 has grown to be a lifestyle brand for people looking for healthy alternatives to fast food. Now Tropical Smoothie serves great-tasting, nutritious food and smoothies at more than 750 locations in the United States.

“We inspire a healthy lifestyle by serving amazing food and smoothies with a bit of tropical fun,” Brandon says. As part of the franchise approach, customers can grab a lei as they enter the doors and are greeted with vibrant tropical colors, a laidback atmosphere and music that instantly transports them to the tropics.

Tropical Smoothie Cafe offers breakfast, lunch, dinner and snacks and caters for groups of 10 to more than 300. You can even order through their mobile app or online. Fundraising and volunteer work is important to Brandon, Deena and the staff. They feel it is important to make a difference within the local community. Brandon says his philosophy is to “Stay focused, hungry, humble and willing to listen.”

Tropical Smoothie Cafe
143 Poole Road, Unit B, Belville
(910) 765-1144;


Photography by Laura Glantz