Business Profile: Sienna’s
Beyond offering a substantial array of clothing size selections, Sienna’s of Southport boutique features shoes, accessories and chic gift items.
From the stylish imagination of Southport resident and Wilmington native Heather Newsom comes Sienna’s, a women’s clothing and gift boutique new to the waterfront streets of Downtown Southport. Located next to Trolly Stop, the shop opened its doors on June 3, 2023, offering coastal boho styles with a dash of glam, fit for women of all shapes and sizes.
Newsom attended UNCW and certainly has the chops to open her own shop. With an extensive background in the fashion world dating back to her first job in high school working with Lilly Pulitzer and professional positions ranging from creative director to fashion buyer, Newsom is bringing her considerable fashion perspective to Southport. She wants the shop’s styles to cater to women of all ages, and her goal is for the store to be a place where every customer can find a piece they can look and feel good in.
“I want everybody who comes in my store to find something they love, no matter their size or their age,” Newsom says.
“We’re going to have something for everyone.”
Growing up, Newsom spent the summers in Ocean Isle Beach, and the breezy, sophisticated coastal fashions she saw inspired the idea for the shop and its wares.
Beyond offering a substantial array of clothing size selections, the boutique features shoes, accessories and chic gift items.
In a world where online shopping is trending, Sienna’s offers a more personable experience. The shell pink walls and luxe gold shelving invite shoppers to come in, touch and try on pieces to find that perfect fit. With the community in mind, Newsom is aiming for the shop to become a ladies’- night-out destination, and shoppers can reserve a night of private shopping with their girlfriends, complete with Champagne.
“I want my store to be a fun place for people to bring their daughters and their families to come in and shop,” Newsom says.
Married to Dr. Alex Newsom of Dosher Memorial Hospital, Newsom named her boutique after the couple’s daughter, Sienna. The family pup, Maggie, can be found greeting patrons at the store.
Every day is bring your dog to work day, and patrons are welcome to bring their own furry companions on their shopping trip.
When Newsom is not providing fashionable looks for the local community or spending time with her family, she can be found out on the water, doing yoga or playing tennis.
“I love the community here in Southport,” she says. “It’s a wonderful place to raise a family. I love the small-town feel!”
Speaking of love, if you’re ready to fall in love with fashion, you can shop Sienna’s styles Monday through Saturday from 10 am to 5 pm and Sundays from 12 to 4 pm.
Want to go?
Sienna’s, 111 S. Howe Street, Unit B, Southport