Business Profile: Pinnacle Storage

by Feb 21, 2019North Brunswick

Pinnacle Storage Expands to Meet Increasing Demand  

Coastal Mini Storage had a problem: it was so successful, and it was expanding so quickly, that its name no longer fit the company. With ten locations across eastern North Carolina, Coastal Mini Storage had a large footprint, and it was quickly becoming the pinnacle of easy-access storage facilities. As Robert High, owner of Robert High Development, explained, “We feel like we provide the cleanest facilities and the most helpful staff, and we take great pride in that, so we decided that ‘Pinnacle’ best fit our business.” So, the company rebranded, and Pinnacle Storage was born. “We’re in the process of transitioning, and we’ve already converted several of our facilities already,” High said.

One such location is Pinnacle Storage on 2011 Enterprise Drive in Leland, which opened in April 2018. The facility provides multiple types of units, including climate-controlled storage units which range in size from a small closet (5×5’) to a sizeable garage (10×25’) and non-climate-controlled units which are even larger (up to 20×40’). Units are well-lit, fenced in, and protected with keypad entry and 24-hour surveillance. On-site storage specialists are available seven days a week.

Beyond storage for personal belongings, Pinnacle also provides completely enclosed boat and RV storage, as well as everything you could possibly need for a move, from the packing supplies to the truck. “We try to be a one-stop shop with moving supplies, trucks, and storage in one location, and we also offer insurance for tenants,” High says.  

Naturally, Pinnacle Storage was affected “a huge amount” by Hurricane Florence. While storage facilities experienced minimal damage, many employees lost their homes, and community members in the same situation were in dire need of storage space. “It was a very emotional time for people moving in,” High said. “We had times where we had customers in there shoulder to shoulder. For a while, many facilities were without power, phone, or internet.” Because demand was so high, employees worked “far more than regular hours” to help serve the community.

Unfortunately, even with so many locations, Pinnacle Storage could not handle the total demand. “We rented unit after unit for day after day,” High said. “Right now, we are basically full from Morehead to Swansboro to Hampstead and Jacksonville. And as soon as a customer moves out, we have a customer ready to move in.”

Thankfully, Pinnacle Storage is continuing to grow and will soon be able to offer even more storage units to Brunswick County residents in need. “We have a facility in South Brunswick that we have plans to expand in 2019. We’re in the process of getting permits now,” High said. Beyond this, the company plans to build a new facility on Third Street in Wilmington, as well as another just north of Wilmington in Scotts Hill. The Gordon Road facility, too, is expanding.

In the next couple of months, High expects “continued, steady rentals.” Ideally, ongoing expansion will allow the company to meet more of the demand in the near future.

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