On Cloud Wine
Vinofiore Wine Shop & Tasting Room in Shallotte is heaven for wine lovers.
Vinofiore Wine Shop & Tasting Room in Shallotte is a must-visit for wine enthusiasts. With a commitment to bringing customers fantastic, small-production wines from around the world, this boutique wine shop offers a unique selection of wines, gifts and gourmet foods.
Whether you are looking to explore new flavors, stock up for a special occasion or simply enjoy a glass of wine, Vinofiore has you covered.
Co-owners Julia Steffen and Jenna Knutsen passionately believe that wine is more than just a beverage; it is an experience. They offer bottles that are not commonly found in other local wine retail outlets or shops, making Vinofiore Wine Shop & Tasting Room a go-to place for both adventurous and new wine lovers.
Vinofiore’s story began in April of 2022 when Steffen started an e-commerce wine shop focused on clubs and intrastate shipping. Knutsen, who managed the day-to-day operations, became co-owner in 2023 before opening their brick-and-mortar location.
“We were located in this tiny office off Holden Beach Road,” Steffen explains. “It was designed to ship wine, not really a place that was open to the public. But we quickly realized that people wanted a place to come in and taste the wine. So we started looking for a space, and on March 11, 2023, we opened Vinofiore Wine Shop & Tasting Room.”
The shop’s ever-expanding collection includes a wide range of varietals, from elegant reds to crisp whites and everything in between, representing nearly every major wine region. It also features gourmet foods from DiBruno, Nicoletto’s, and Jocelyn & Company, as well as unique gifts, wine clubs, and custom gift baskets.
“We’re very picky about what we offer in the store because we need to love it first,” Knutsen says. “We are very focused on wines from small producers and family-owned farms or estate-grown wines, and they are all wines that you can’t find in the grocery store because the producer simply doesn’t produce enough for it to be interesting to a large chain. Most of the things we carry are unique or very hard to find.”
Their wine club offers a hand-curated selection of wines that are perfect for exploring new regions and expanding your palate. Wine club members receive six club releases per year and endless opportunities for discounts, special pricing, gifting options and events.
While Vinofiore is primarily a bottle shop, Steffen and Knutsen also offer daily wine tastings and wines by the glass. Whether you are a seasoned wine connoisseur or just beginning your wine journey, their daily tastings offer a chance to explore new flavors. With a rotating selection of featured wines, each tasting experience is unique and exciting.
Their friendly and passionate staff provide insights into each wine as you taste, helping you appreciate all the complexities of the different varietals.
Each week, Vinofiore features six different wines that patrons can taste or purchase by the glass, allowing customers to delve deeper into specific wine regions or styles. They typically select two reds, two whites, a sweet wine and a sparkling or rosé. They carefully select wines with different flavor profiles from a variety of regions, so that customers can try something they have may not tried before, often leaving the shop with a new favorite.
Vinofiore Wine Shop & Tasting Room is not just a place to purchase and taste wines; it’s also a hub for events and entertainment, like DIY crafts and tastings with winemakers and importers. Additionally, Vinofiore occasionally hosts free live music events, creating a vibrant and lively atmosphere where you can enjoy your wine and unwind.
When you visit this women-owned business, you can expect a warm and inviting atmosphere.
The shop is elegantly designed, but not too fussy, with a vibe that enhances the overall experience. Their friendly and knowledgeable team is always ready to assist you, offering personalized recommendations based on your preferences.
Vinofiore’s commitment to sustainability also sets their shop apart. They are not only passionate about providing exceptional wines, but also about promoting wines that are responsibly produced. Many of their wines are organic or sustainable or are produced with minimal intervention, making them better choices for the environment than most mass-produced wines. By supporting Vinofiore, you can indulge in your love for wine while also making choices that align with your values.
With so much to offer and such an amazing response from the wine-loving community, it’s no surprise Vinofiore Wine Shop & Tasting Room is already planning for future expansion.
Wine enthusiasts, curious beginners and sustainable wine shoppers: Vinofiore Wine Shop & Tasting Room in Shallotte is the place to be. Visit them to embark on a journey of flavors and discover the world of exceptional wines. Cheers!
Want to go?
Vinofiore Wine Shop & Tasting Room
5039 Main Street, Suite 7, Shallotte
Photography by Megan Deitz