New Businesses in 2019: Clean Eatz Express
Why was 2019 the right time to open your business?
With our corporate headquarters right over the bridge in Wilmington, we’ve watched Leland grow leaps and bounds these past several years. From active retirees to young families, this town really serves as home to all walks of life. It’s the perfect, on-the-go place to introduce our Clean Eatz Express concept.
What made Leland the ideal location for you?
We love Leland’s energy. There’s a real sense of community here. Everyone we’ve met seems to have a passion for getting out and making the most of their days. Whether it is our weekly meal plans, Grab ’n Go options, smoothies or marketplace snacks, we fit in very well to this town’s collective lifestyle because we’re all about nutrition on the fly.
What services and products do you offer?
We offer freshly made weekly meal plan options, Grab ’n Go freezer meals, take-and-bake cauliflower-crust pizzas, a full smoothie bar and supplement products as well as our signature marketplace items like homemade Paleo Fudge, CE Sauces, Clean Crunch snacks, Buckeyes and more. Our meal plan creations change weekly and can be tailored to meet an individual’s specific needs. This includes vegetarian, keto, vegan, gluten-free and other dietary preferences.
What separates you from the competition?
From the start, our mission has been to change lives. We’re not pushing food fads or a trendy diet, we’re promoting a lifestyle. It’s as simple as that. We feel our purpose is to empower everyone — young and old — with the right balance of nutrition, education and support.
What has been your leading success so far?
In the last four years, we’ve grown from a single cafe business to a corporate headquarters in Wilmington with more than 44 locations around the United States. Our weekly meal plans, with an ever-changing menu and ability to customize for dietary needs, have been a big draw for us. But as for our success, it’s the people who support us. We get them. Most just want to be healthy and enjoy life. They want better, but don’t always feel like they know how to start. That’s where we come in. We show them that they can still enjoy dining out or dinner at home without sacrificing their health and wellbeing. Through educational programs, like our Red’s Kitchen cooking series and Clean Truth podcast, we try to guide them on the best lifestyle habits to reach their personal goals. Through capstone initiatives, like our We Change Livez Challenge, we provide encouragement to push for better. It’s all about balancing the right nutrition, education and support.
What has been the biggest challenge you’ve had to overcome?
One challenge is the misconception that living a healthy lifestyle means giving up time, money and, frankly, taste. We see this most with families. It’s understandable because they’re always rushed, so we’re here to guide them through a bit — to teach them that clean eating can be convenient, fun and fulfilling.
What can we anticipate from you in the future?
In Leland we really see ourselves becoming a hub to bring people together on their individual health journeys. We’ll be rolling out new menus, educational programs and offerings that reflect the community’s passions. Nationally, we plan to keep growing our footprint with more cafe locations in new areas.