Business Profile: TruFit Gym

by Apr 5, 2019South Brunswick

Business Profile: TruFit Gym

TruFit Gym is regional fitness chain with seven locations in Fayetteville and eastern North Carolina. The Shallotte location, owned by Mike Valentino, has been providing a first-class health and fitness experience for South Brunswick County residents since 2005.

The gym offers state-of-the-art cardio and strength-training equipment, free weights, group training, group fitness classes, personal training and nutrition counseling backed by Valentino’s 35 years in the fitness business as well as the experience and expertise of the staff, including General Manager Kristin Gettleman. They offer everything needed to serve every fitness level, from hardcore athletes to first-time gym members, and every age group, from middle schoolers to seniors.

Gettleman stresses that beginners are welcome.

“We get a lot of people who have never joined a gym before,” she says. “These are truly our favorite people to have as members because we get to teach them the correct ways of lifting and training from the very beginning.”

Potential members are offered a free five-day pass to try out the facilities. Each new member receives a free body analysis, and based on the findings, the staff helps the member set health and fitness goals and then refine those goals as they progress on their fitness journey.

Beyond the latest in cardio machines and strength-training equipment in the gym, TruFit offers classes that assist clients in meeting a wide range of fitness goals. Pilates and yoga help with balance and flexibility, classes like Tabata, Body Pump and Sculpt help with strength and toning, and Zumba and cycle classes provide cardio workouts. Seniors have their own fitness classes in Silver Sneakers. All classes are taught by certified instructions and are included in the price of membership.

“People join gyms for many different reasons,” Gettleman says. “Everyone has something they want to work on: appearance, weight loss, physical and mental strength, balance, flexibility and more. We help our members set and achieve their goals, whatever they are.”

Of course, Gettleman and her staff see firsthand that clients who commit to regular use TruFit Gym see benefits far beyond whatever it was they first came in for. The staff members work together to develop the best programs for their clients and then learn and grow from all of their collective experiences.

Fitness options are plentiful in Brunswick County, but one aspect of TruFit really sets it apart from its competitors — child care. One of the most popular aspects of the gym is its Kids Care program. Included in the price of membership, Kids Care allows busy parents the opportunity to work out while their children are entertained in a safe, supervised and fun environment. “The kids are well taken care of while you take care of yourself,” Gettleman says.

Add in tanning, nutritional supplements and pre- and post-workout smoothies, and TruFit really shines in the fitness world. Their commitment to the Brunswick County community is a bonus.

“We are a part of many different events in the community,” Gettleman says. “As a small-town gym it’s important to build relationships, and we always love being outside the gym walls interacting with new people each week. Whether it’s with the South Brunswick Islands Chamber of Commerce, Coastal Race Productions, school events or even with local doctors’ offices, we take pride in knowing that during each event we are impacting lives.”

TruFit Gym is open seven days a week, with Kids Care Hours Monday through Saturday mornings and on weekday afternoons.

TruFit Gym Shallotte
5051 Main Street, Suite 6, Shallotte
(910) 754-2270


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