Business Profile: Franklin Rouse Jr. State Farm

by Jan 22, 2020Business, North Brunswick, People

Franklin Rouse opened his brand-new State Farm insurance agency in June of 2008 with no clients.

Recognizing that the Leland area was poised for aggressive growth and real estate development, and knowing that such conditions are favorable for a business that focuses on property insurance, he took a leap of faith. State Farm is the number one insurer of homes and cars, not only in North Carolina, but also in the United States, so he knew that if he built the agency in the Leland market, the customers would come.

Twelve years later, Franklin Rouse Jr. State Farm has six team members and has steadily grown alongside Leland’s boom. The team benefits from an abundance of customers who value personal relationships, good communication and quality insurance.


The Franklin Rouse Jr. State Farm team members hail from Minnesota, Virginia, Indiana, Michigan and North Carolina, but they all live locally. They have children in the local schools and children who have graduated from area high schools. They shop in the same stores, attend the same churches and go to the same parks as their clients.

Rouse himself started working for State Farm as a team member when he was fresh out of college in 2003. “State Farm is the only company I have every worked for,” he says. He graduated from N.C. State University with a BS in Business Management. He and his wife, Mary Lyons Rouse, have two young children.

Besides running a busy agency, Rouse is extremely active in the insurance industry on a state level. He currently serves on the N.C. Insurance Underwriting Association Board (also known as Coastal Property Insurance Pool), on the Department of Insurance Coastal Task Force and on the N.C. State Farm Agents PAC Board. He is past chair of the North Carolina Railroad Company Board and serves on the Brunswick Community Foundation Board.

He and his State Farm team have a mission to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. They achieve this by creating relationships and not just interactions.

“We talk all the time about how we can exceed expectations of our clients,” Rouse says. “The premium charged is the value we create.”



They want to help their clients have the best possible life experiences in Brunswick County.

“We love Leland and Brunswick County for the same reasons that have made our county the fastest-growing in the state,” Rouse says. “We love this area because of the great weather, low cost of high-quality living, economic opportunity and endless outdoor activities.”

Stop by and meet the team at their office on New Pointe Boulevard in Leland.

Franklin Rouse Jr. State Farm: 1107 New Pointe Boulevard, Suite 5, Leland
(910) 371-5446