Business Profile: Floor Coverings International

Jim Porch, who describes himself as a “serial entrepreneur” owns and operates Floor Coverings International in Shallotte, continuing the long history of providing exceptional flooring products to surrounding areas.

Floor Coverings International® (FCI) in Shallotte has a long history of providing exceptional residential and commercial flooring products and services in Brunswick and New Hanover counties. The business continues that tradition under new owner Jim Porch, who purchased the assets in October 2021.

Porch and his wife moved to Brunswick County from Brunswick, Georgia, earlier in 2021 to be closer to family. Porch, who describes himself as “serial entrepreneur,” says it didn’t take long for him to become restless and bored, so he started looking for a new business opportunity.

“We were actually under contract to purchase a business in Calabash, but that deal fell through prior to closing,” Porch says. “But we kept looking and found Floor Coverings International, which fit our criteria for investment. It was well-run with a positive cash flow, even during COVID. It was affiliated with a major national organization, so it was identifiable, and it was upside in sales and profits over the following few years due in part to how fast Brunswick and New Hanover counties have been growing”.

Once Porch purchased FCI, he immediately added a mobile showroom so that he could serve areas that are farther away from the storefront and take the business into more active population centers.

They’ve since added a second mobile showroom to accommodate the business growth.

“FCI is known for its mobile showroom program, which is a van packed with more than 3,000 samples that let us ‘bring the floors to your doors’ so customers can shop from the comfort and convenience of their own homes,” Porch says. “Plus, they can see the samples in their own homes and lighting.”

FCI carries a full assortment of flooring including carpet, laminate, vinyl, hardwood, tile, stone and environmentally friendly options that will fit the purpose of any room, lifestyle and price point. More importantly, FCI provides each client with a “down to the penny” proposal that eliminates the risk of unknown charges, sales gimmicks and tactics.

When you work with FCI, the process begins with a complimentary consultation in which a design associate will bring the mobile flooring store to you. The design associate has extensive knowledge about the materials and installation process, so they can answer all of your questions. Working with FCI’s expert design associates, you can expect a flooring solution that will be perfect for their home and lifestyle.

“They have great design instinct and serve as the client’s single point of contact throughout the installation process,” Porch says.

Additionally, the company’s flooring installers are factory-trained, licensed, insured professionals.

“We are so confident in their work that we provide clients with a three-year warranty on their work,” Porch says.

Once the work is complete, there is a follow-up in which the installers return to the client’s home to evaluate the performance of the floor.

If you’re looking for flooring, call to schedule a complimentary consultation with FCI.

Want to visit?
Floor Coverings International
3674 Express Drive #2, Shallotte
(910) 575-5248
shallotte.floorcoveringsinternational.com