Business Profile: Advanced Urology Medical Treatment
Expanding Advanced Urology services into Leland this past year has given the area a new center for treatment.
Urology is the branch of medicine that focuses on surgical and medical diseases of the male and female urinary-tract system and the male reproductive organs. Whiteville in Columbus County and Leland in Brunswick County are home to Advanced Urology treatment centers, both of which are now part of the Columbus Regional Health Network and managed by Atrium Health.
The urology practice in Whiteville opened in 1980, was purchased by Columbus Regional Healthcare System in 2009 and expanded into Leland on June 1, 2021.
Dr. Roc McCarthy, team leader and a surgeon who has served in the area for the past 12 years, says, “We treat patients with just about all urological disorders from kidney stones to enlargement of the prostate, urinary incontinence to urologic cancers such as bladder, kidney and prostate.”
McCarthy notes that the practice has the latest technology available to date, including the surgical robotic systems, DaVinci Xi and DaVinci X.
“Coming in December, we’ll be the first in the region to offer MRI fusion prostate biopsy,” he says.
Despite the challenges of COVID-19, McCarthy says, “We have been fortunate to be able to meet the care needs of our urological patients without limiting services. We have learned from each surge and have plans in place to continue meeting the needs of our patients and provide treatment.”
Dr. McCarthy also provides second opinions in addition to offering treatment.
The compassion and care shown to individual patients translate into community service as The Howell. The Columbus Regional Healthcare System, which includes all of its practices, sponsors multiple community events, civic organizations, schools and sports and works with multiple nonprofits. Specifically, Advanced Urology sponsors the annual Honeybee Festival in downtown Whiteville, which is an event to raise awareness on prostate cancer. A. C. Cutler, son of a beekeeper who had prostate cancer, started the festival. Cutler says on the festival website, “At first, my goal was to help my family put together a small celebration after church and invite his bee club to attend.” Then the festival grew and has become an annual event in Whiteville.
Expanding the urology service into Leland this past year gives the practice the ability to treat more patients. Along with McCarthy, the most experienced urologic robotic surgeon in southeastern North Carolina, Lenny Luscher, PA-C and Tim Marine, PA-C, are integral to the practice.
The practice welcomes all new patients.
“While we may not be as large as other hospitals in our area, we see this as a plus,” McCarthy says. “The one-on-one, individualized patient care you’ll receive at Columbus Regional’s Center for Robotic Surgery sets us apart from other systems. The technology you would find at any of the larger hospitals in North Carolina, and sometimes technology you wouldn’t find in those places, brings us to our tagline: “Patient First. Technology Forward.” If anyone is having any type of Urologic problem, we are happy to see them.”
Want to go?
Advanced Urology Leland
144 Poole Road, Leland
Advanced Urology Whiteville
320 Jefferson Street, Whiteville