2020 Future 10: Janie Torbich

by Dec 22, 2020Brunswick County Life

Brunswick County Chamber of Commerce and South Brunswick Magazine recognize Brunswick County’s young professionals and future leaders.


Driven. Motivated. Forward-thinking. Those are the qualities of every good leader, and they certainly describe Janie Torbich. Nearly 13 years ago she started with Coastal Finance Company in their Smithfield location, crunching numbers and keeping up with the paperwork. Then the owner of the family-run business encouraged her to take on a bigger role. Their Shallotte location was existing, at best, so she made the move to Brunswick County to turn it around.

“The office wasn’t going anywhere, as far as the numbers,” Torbich says. “At first, I didn’t feel like I was qualified.” But the owner saw something in her drive and dedication over the years, and those instincts were right. After Torbich became manager of the Shallotte location, “In one year, we became the company’s number two location in grossing sales,” she says. As part of her business plans to overhaul the location, Torbich put together fresh advertising strategies and focused on improving the customer experience. “I love our customers,” she says. “I love helping them solve their financial problems. It makes me feel good to lend money when customers are in need. It makes me feel useful.”


Torbich spends much of her time problem solving so she can help as many people in Brunswick County obtain vehicle or personal loans. “My day is never the same; I like the mystery of it all!” she says. Not content with being the number two producer in the company,

Torbich’s goal is to “grow Coastal Finance to be the top finance company in Brunswick County, the place everybody goes to when they have a financial need.”

The Future 10 recognition is “important” to Torbich. “I was super surprised and excited,” she says.

When she isn’t working, Torbich volunteers her time and fundraising skills to Brunswick Christian Recovery Center, Celebrate Recovery and Beach Assembly of God. She is also an avid, award-winning angler and cast netter. “I can cast net and release for hours,” she says. “It’s a good stress reliever!”

Click here to read about the other 2020 Future 10 Winners.

Photography by Megan Deitz